Header Information

NPRP12S-0227-190165
NPRP12S
Northwestern University in Qatar
Award Active
05 Jan 2020
Dr. S. Venus Jin
3 Year(s)
05 Jan 2023
Renewal of [NPRP 7 - 488 - 5 - 064]
Assessing Qatari Emerging Media Engagement: A Study of How AR, VR and other Emerging Media are being utilized in Qatar

Project Summary
This project builds on our previous research by seeking to look deeply at Qatar's relationship with the world in light of technological innovations. Qatar-based media and communications organizations such as Al Jazeera have put substantial resources into new English-language platforms such as podcasting, through a channel called Jetty, and a VR studio, Contrast, in NYC. AJ+ is a digital brand that now has a footprint in many countries and languages including English, French, Spanish and Arabic. Other media entities, such as Doha Debates, are developing innovative approaches to media content. Our scientific objective is to deliver research that advances our broad work into Qatar-based media innovation but also serves to deepen the country's reputation and engagement in the media space. The project team will accomplish this through a three-part, three-year research approach. First, we will conduct a three-year survey of Qatar residents (nationals and expatriate professionals) to assess their engagement with Qatari media and their perceptions of Qatar’s engagement with technological innovation, especially regarding emerging media and interactive content. Second, we will conduct a three-year examination of leading Qatar-based media and communication organizations to profile their approaches to technological innovation especially in the realm of interactive content and emerging media, and their engagement with a global population of elites. Third, we will conduct a three-year examination of Qatar-based media creation and distribution of interactive content. The expected outcomes include formulating innovative content strategies for advancing Qatar’s regional and global reputation with regard to technological innovation. This investigation will build on the theoretical and applied research on the adoption and diffusion of innovation, especially through publication in refereed scholarly journals and paper presentations at relevant academic and professional conferences. The expected impact of this project includes increased opportunities to enhance Qatar’s regional and global reputation in the development of and engagement with technological innovation, especially in the communication arena. The project will also contribute to advances in entrepreneurial and business innovation to support economic growth in media. The study will also provide research baseline with regard to 1) Qatar-based media strategies in the development and utilization of emerging technological innovations, 2) Qatar-based media representations of Qatar’s engagement with technological innovation, and 3) public perceptions in Qatar of the nation’s engagement with technological innovation. In so doing, the project will: contribute to building human capital in Qatar, help raise Qatar’s profile in in the international research and media communities, and benefit the nation, region and world through innovation in emerging media technology. The findings of this work are vital to Qatar’s planned Media City and other efforts regarding massive media presence in the country before, during and after the World Cup. Qatar’s Cabinet has issued a draft law to establish a Media City (Gulf Times, 2019). Although it is still in development, the Media City “aims at managing and developing media activity and attracting international media, technology companies, research and training institutions in the fields of print, electronics and digital media. It also envisages economic and professional integration with the State's various projects and an interactive environment for licensed companies working in the Media City.” It is likely Media City will play an instrumental role in the World Cup that Qatar will host in 2022 (Power, 2018).
emerging media; virtual reality; Augmented reality; innovation; immersive technology
Applied research
5. Social Sciences
5.8 Media and Communications
Media and Socio-Cultural Communication
Yes
No
5. Social Sciences
5.8 Media and Communications
Journalism
No
Yes

Institution
Qatar University
Qatar
Collaborative Institution
Northwestern University in Qatar
Qatar
Submitting Institution
Northwestern University
United States
Collaborative Institution
Rutgers University
United States
Collaborative Institution

Personnel
Lead PI
Dr. S. Venus Jin
Northwestern University in Qatar
PI
Dr. Susan Dun
Northwestern University in Qatar
PI
Dr. Justin Gengler
Qatar University
PI
Dr. John Pavlik
Rutgers University
PI
Dr. Everette Dennis
Northwestern University in Qatar
PI
Prof. Rachel Mersey
Northwestern University
PI
Dr. Noora Lari
Qatar University
PI
Dr. Gregory Bergida
Northwestern University in Qatar
PI
Dr. Spencer Striker
Northwestern University in Qatar

Outputs/Outcomes